Google Ads for 501(c)(3)Rescues
Google offers $10,000/month in free advertising to eligible 501(c)(3) nonprofits — and yes, animal rescues can qualify. This program, called the Google Ad Grant, allows you to show up at the top of Google search results when people are looking for adoptable pets, local rescues, volunteer opportunities, or ways to give.
At Cat Mama’s Sanctuary, we use this grant to bring in traffic and raise awareness about our mission— and now I help other rescues do the same.
Run by a Rescue, for Rescues
Reach More People. Save More Lives. At No Advertising Cost.
What Is the Google Ads Grant? 🐾
The Google Ad Grant is a program that provides $10,000/month in free Google Search Ads to qualifying nonprofits. These are the same ads businesses pay for — but Google gives them to nonprofits at no cost.
With the right strategy, you can:
-
Promote adoptable animals across your site
-
Boost awareness of your rescue’s mission and services
-
Attract new adopters, volunteers, or fosters
-
Drive traffic to events, fundraisers, or donation pages
-
Expand your visibility statewide or nationally
The grant is not cash — it's in-kind advertising credit that must be used through Google Ads.
Is Your Nonprofit Eligible?
To qualify for the Google Ads Grant, your organization must:
-
Be registered as a 501(c)(3) non-profit organization
-
Have a functional website with substantial content
-
Ensure the website is secured with SSL (https)
-
Not be a governmental entity, hospital, or school
Not sure if you qualify? I can help you find out — no cost to check.
What’s Included & How Much Is It?
Starter Plan — $99 Setup / $99 per Month
Perfect if you’re just getting started or want to try the Grant with a smaller footprint.
Includes:
-
Help acquiring the Google Ads Grant (if not already approved)
-
Setup of 3 customized search campaigns (e.g., donations, adoptions, volunteer signups)
-
Keyword research and ad copywriting
-
Monthly optimization (keyword tweaks, A/B ad testing, bid adjustments)
-
Performance reporting delivered each month
-
Email support for questions or campaign updates
No long-term contract — cancel anytime
Great starting point to test the impact of Google Ads for your mission
Full Grant Management — $250 Setup/ $150 per Month
Everything you need to launch:
-
Google Ads Grant acquisition (I apply on your behalf for free)
-
Conversion tracking setup (track clicks, adoptions, donations, etc.)
-
Monthly reporting dashboard (real-time performance insights)
-
Setup of 9 total campaigns (up to 3 ad groups per campaign):
-
3 Search Campaigns
-
3 Dynamic Search Campaigns
-
3 Performance Max Campaigns
-
-
Ongoing ad optimizations for performance
-
Grant compliance and renewal monitoring
-
Strategy adjustments as your rescue grows
-
Easy-to-read monthly reporting
Optional Add-Ons
-
Event or Seasonal Campaigns – $25/month each
Great for fundraisers, adoption events, or holiday promos -
Additional Campaigns – $25/month each
Promote specific programs like TNR, senior pet adoption, or kitten season -
Monthly Strategy Call – $50/month
Includes one 1-hour phone or Zoom call per month to review campaign performance, discuss strategy, answer questions, and identify next steps. Ideal for rescues that want more hands-on support and ongoing collaboration. -
Call or Form Tracking – $60/month
Why I Do This
I’m not an agency — I’m a rescue founder, too.
As the owner of Cat Mama’s Sanctuary, I know how hard it is to juggle fundraising, outreach, and animal care. I’ve been managing Google Ads professionally for over 15 years, and I created this affordable program so rescues like yours can finally get the visibility they deserve — without wasting time or money.
Let me help you reach the people already searching for what you offer — you might be just one click away from your next adopter, donor, or forever home.
If you're interested in learning more, let's schedule a time to talk!
