Google Ads for 501(c)(3)Rescues
Google offers $10,000/month in free advertising to eligible 501(c)(3) nonprofits — and yes, animal rescues can qualify. This program, called the Google Ad Grant, allows you to show up at the top of Google search results when people are looking for adoptable pets, local rescues, volunteer opportunities, or ways to give.
At Cat Mama’s Sanctuary, we use this grant to bring in traffic and raise awareness. Sometimes we even get donations — and now I help other rescues do the same. Let me manage everything for you, so you can focus on what matters: the animals.
Run by a Rescue, for Rescues
Reach More People. Save More Lives. At No Advertising Cost.
What Is the Google Ads Grant? 🐾
The Google Ad Grant is a program that provides $10,000/month in free Google Search Ads to qualifying nonprofits. These are the same ads businesses pay for — but Google gives them to nonprofits at no cost.
With the right strategy, you can:
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Promote adoptable animals across your site
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Boost awareness of your rescue’s mission and services
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Attract new adopters, volunteers, or fosters
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Drive traffic to events, fundraisers, or donation pages
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Expand your visibility statewide or nationally
The grant is not cash — it's in-kind advertising credit that must be used through Google Ads.
Is Your Nonprofit Eligible?
To qualify for the Google Ads Grant, your organization must:
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Be a registered 501(c)(3) nonprofit in the U.S.
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Have a live website with meaningful, original content
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Agree to Google’s non-discrimination and donation policies
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Not be a government entity, hospital, or school (educational arms of nonprofits may still qualify)
Not sure if you qualify? I can help you find out — no cost to check.
What’s Included & How Much Is It?
One-Time Setup — $300
Everything you need to launch:
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Google Ads Grant acquisition (I apply on your behalf)
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Conversion tracking setup (track clicks, adoptions, donations, etc.)
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Monthly reporting dashboard (real-time performance insights)
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Setup of 9 total campaigns (up to 3 ad groups per campaign):
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3 Search (Local, State, National)
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3 Dynamic Search (Local, State, National)
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3 Performance Max (Local, State, National)
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Monthly Management — $150/month
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Ongoing ad optimizations for performance
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Grant compliance and renewal monitoring
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Strategy adjustments as your rescue grows
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Easy-to-read monthly reporting
Optional Add-Ons
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Event or Seasonal Campaigns – $25/month each
Great for fundraisers, adoption events, or holiday promos -
Additional Campaigns – $25/month each
Promote specific programs like TNR, senior pet adoption, or kitten season -
Call or Form Tracking – $60/month
Why I Do This
I’m not an agency — I’m a rescue founder, too.
As the owner of Cat Mama’s Sanctuary, I know how hard it is to juggle fundraising, outreach, and animal care. I’ve been managing Google Ads professionally for over 15 years, and I created this affordable program so rescues like yours can finally get the visibility they deserve — without wasting time or money.
Let me help you reach the people already searching for what you offer — you might be just one click away from your next adopter, donor, or forever home.
If you're interested in learning more please fill out the form below and I'll be in touch to schedule a call and answer any questions you may have.
